Marketing and leading the partnership with 21st Century Fox to support Rio movies with the game Angry Birds Rio. The collaboration started at the launch of the first movie in 2011, continued to keep the fans engaged with the IP in form of continuos updates, and a big revamp of the game in late 2013 heading towards the premiere of Rio 2 movie. We also created integrated content supporting World Wildlife Fund’s work in the Amazon and directing traffic to dedicated campaign site at