Fun and games

Marketing Director Decentraland

Head of marketing for product, content and brand marketing, PR and communications, community management and DAO relations at Web3 native metaverse Decentraland Coordinated weekly live operations to amplify community and partner activations, monthly product releases and updates, and quarterly tentpole… Continue Reading →

Avakin Life

Head of marketing, managing teams for User Acquisition, In-app marketing and CRM, Social media channels and community management, influencer marketing, ASO and external PR Managed partnership coordination and marketing with key partners such as TikTok, Apple, Google, and Sony Music,… Continue Reading →

Marketing for Hatch Kids

Hatch Kids has been a true technology pioneer, using the on-demand cloud streaming for kids games from the beginning. Our service is designed for 2-8 year olds – and of course their parents. This has been a great opportunity to… Continue Reading →

Apple Certified Sales Trainer

I’m officially certified trainer for Apple, and conduct professional interactive virtual seminars on their products and services for Apple partners.

PocketGamer keynote on kids gaming

Marja Konttinen, Marketing Director at Hatch Entertainment, dives into what’s happening in the kids category of mobile games in her keynote speech

Certificates in media and game pedagogy

Specialist studies and certificates: media coach, media wellness and digital wellbeing, critical media literacy, as well as early childhood education and games at Jyväskylä University.

Part time teacher

Responsible for specialist topics as part of the graduate programs, and substitute teacher on marketing areas such digital marketing, service design, account management and e-commerce

Lecturing and industry mentorship

Visiting lecturer and presenter on mobile and game marketing at various schools, such as Lahden Ammattikorkeakoulu, Ahlman Institute, Neoma Business School, Tampereen Ammattikorkeakoulu and Merchant Taylor’s in London, and industry mentor at Baltic Explorers

Digimama article

in 2020 I wrote a recap of our year in Germany, working at game publisher Flaregames. This was a commissioned piece for DigiMaMa magazine, union for IT and advertising professionals in Finland. It was a great excuse to analyze what… Continue Reading →

Marketing for mobile publisher Flaregames

Overseeing Flaregames’ marketing activities and marketing team working across publishing portfolio, from titles in early assessment and negotiation phase, to liveops titles. Direct head of 4 product marketing managers, representative head of Flaregames marketing department of 20+. Part of the… Continue Reading →

Board member for Rival Games

I was a board member for Turku based Rival Games for 2016-2020. Before its closing, Rival Games and their amazing Alien: Blackout (published by D3PA) was mentioned as one of best of 2019 games by Apple in the category Game Trend of 2019:… Continue Reading →

Panel host at Mobile Growth Summit in Berlin

I hosted a panel on topic I’m super passionate about: brands and licensing for games. I talked with Guy Tomer, COO of TabTale, and Jeremy Horn, VP at Jam City on IP driven games, and their opportunities and challenges

CMO at Lightneer, learning games company

It was shortly after my colleagues from Rovio founded Lightneer that I got an offer I couldn’t refuse – to join them in making the world’s first mainstream learning game. I jumped at the chance to continue the collaboration started… Continue Reading →

Co-founding VAU Company

VAU Company is a Tampere based startup, founded by four animation and it specialises in visual automation, especially in video production. The first service is VAU Video, which is a scalable high-quality video automation technology platform offering tools for affordable… Continue Reading →

Board member work

During the last some years I’ve been active in various associations, especially in different organs of ERTO which is the Federation of Special Service and Clerical Employees in Finland. I sit on the board of ERTO, which is a union for… Continue Reading →

Master of Science degree studies in game research

In September 2014 I returned to Uni to finish off my Master’s degree in internet and game studies at Tampere University. I’m concentrating on digital games, gaming experience and marketing perspective on games.

Running web presence and social media for Beastmilk / Grave Pleasures and Hexvessel on Facebook, Twitter and Tumblr.

Game Executive studies

Game Executive Program Spring 2014 – Aalto University EE Creativity, strategy, accounting, profitability and funding, growth and branding, go international

Microsoft Dynamics user experience design

Year of interning at Microsoft Dynamics UX group in Copenhagen, Denmark. Thrown to the deep end of user experience design in one of its hardest branches, business software for corporate users. Visual elements for software programs, internal identity design and… Continue Reading →

Discovery Networks

Corporate b2b website with tailored backend for Discovery Networks Benelux. Unique site that personifies the Benelux headquarters with its award winning office, Kraanspoor. Site won the Red Dot award in 2009. Discovery Networks Benelux

Tommy Hilfiger

My Jeans, My Music – an interactive in-store campaign for Tommy Hilfiger mixing music, RFID tags and fashion. Fashion in Tech

Initial set up, IA and project management for Eco actions – a campaign for communicating the sustainability program of Libresse and its local brands Bodyform, Nana and Eco actions

Proposed redesign of a major part of SAP’s website and its functional workflow while working at d-labs, Berlin during summer 2008.

Redesign of process cost optimization software used by major global industry actors. Updating the look and feel of the program as well as recreating the user interface and its elements. Work done during summer 2008 while working at D-Labs in… Continue Reading →

A throughout package of basic, advanced and expert tutorials for Microsoft Office programs using sound, video and text for the best possible learning experience. Bonnierin E-Learning-kurssit

Graphics, layouts and web designs

Various CD and LP graphics, layouts and web design for bands since 2001, including Piirpauke, Hexvessel, Code, Jukka Gustavson, XL etc.

QA testing for Hitman Bloodmoney

First dip into games industry in 2004-2005 as QA technician on Hitman Bloodmoney at Io Interactive in Denmark

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