LinkedIn profile
Game work experience on games on Moby Games
Music industry work experience on Discogs 

Work Experience

Since February 2022
Transparent Eyeball
Founded Transparent Eyeball, a consultancy focusing on marketing and strategy within innovative technology, games and culture sectors. Providing marketing solutions, creative strategy work, keynote lectures, workshops and training.
Won Grand One 2023 in the category of “Most Innovative Technology Use” with Metagallery with Kansallisgalleria and Adventure Club.
Clients include Nordlight Games, Decentraland, The Finnish National Gallery, Softworld / Apple, creative agencies, and XR startups.

March 2022 – April 2023
Marketing Director
Decentraland Foundation
Lead marketing for Decentraland, a Web3 native metaverse
Oversaw product and content marketing, brand marketing, PR, communications, community management, and DAO relations. Coordinated live operations, amplifying community and partner activations. Managed monthly product releases and updates, and quarterly major events like Metaverse Fashion Week. Oversaw a team of content creators, community managers, and social media managers.

May 2021 – February 2022
Marketing Director
Lockwood Publishing Ltd

Managed marketing teams for User Acquisition, In-app Marketing, CRM, Social Media, and Community Management. Oversaw team for live operations, content creation, influencer / creator marketing programs, App Store Optimization (ASO), and PR initiatives.
Oversaw partnership management and marketing coordination with key partners, including TikTok, Apple, and Google. Led the marketing campaign for The Voice in 2021.

08/19 – 03/21
Marketing Director, consultant
Hatch Entertainment – Espoo, Finland
Part time marketing strategy consultant for Hatch Kids, a new streaming service for kids games, aimed at 2-8 year olds and their parents. Market research, positioning, go to market strategy, content creation.

09/2017 – 03/2019
Head of Brand Management
flaregames – Karlsruhe, Germany
Leading a team of 8, working on games from external developer created accelerator games to full live ops internal studio titles. Building best practices and processes, creating and further developing brands, and having an overview on the marketing efforts of our portfolio titles. Focus on market research, data driven creative decisions and portfolio thinking.

12/2015 – 08/2017
Chief Marketing Officer
Lightneer – Helsinki, Finland
Leading the marketing efforts on Lightneer company brand and strategy, and as first game product started taking shape, on the product branding and positioning, and its unique go to market strategy. Leading marketing activities, presentations, planning and setting up KPIs through the seed funding phase of the startup, and establishing the marcom team as company evolved and expanded. Setting up tools and processes, and setting up the community, appstore presences and ASO deliverables, responsible for PR briefings and influencer collaborations.

Key role: Brand marketing strategy and evolution through eco system thinking starting from building a brand, setting up the processes and presences, evolving into a full Intellectual Property.

08/2015 – present
VAU Company – Tampere, Finland
One of the four co-founders of visual automation startup VAU that specialises in automating and streamlining video content production.

04/2011 – 01/2015
Marketing Director
Rovio Entertainment Ltd.– Helsinki, Finland
Directing, managing and building relationships and accounts of key brand partners of Angry Birds as business development and marketing director. Running and overseeing brand promotions and major campaigns on global and local level ranging from retail to educational and commercial campaigns, such as NASA, Barnes & Noble, Fazer, Samsung and Fox.
Responsible for developing and managing various Angry Birds IP’s marketing planning, budgeting and KPI setting across, games, books and animation and merchandising.
Launch new Angry Birds games with Rovio style creativity, and develop and maintain marketing roadmaps for game updates and key marketing beats.
Work closely with social media team, UA team and brand office to ensure best possible digital and social marketing execution.

Award: NASA Honor Award, 2013

08/2009 – 04/11
Senior Account Manager
Isobar Global– Helsinki, Finland / London, UK

Programme and key account management for global digital marketing campaigns for Nokia’s own, bought and earned media, but especially for engagement and social media. Global coordination for Isobar
offices working on the account such as Glue, Farfar, White Sheep and Molecular.
Job role and responsibilities: Global coordination, key account management, planning, concept development, briefing, budgeting, training

08/2008 – 08-2009
Project Manager
de-construct – Amsterdam, The Netherlands

Working as project manager for one of the most important creative agencies in Europe for clients such as adidas football, Tommy Hilfiger, Discovery Channel, SCA and Nokia.
Job role and responsibilities: Planning, project management, budgeting, costing, resourcing, interaction and information design, concept development, account management

Interaction Designer
D-Labs – Berlin, Germany

Concepting and designing interaction, user interfaces and visual user experience for customers such as SAP.

eLearning Developer
Børsen Forum – Copenhagen, Denmark

Producing eLearning video tutorials for Microsoft Office 2007 products as the team lead for the Finnish market.

User Experience Visual Designer Intern
Microsoft – Copenhagen, Denmark

Year of interning at Microsoft Dynamics user experience team. Microsoft Dynamics is a software family for business use and it was completely redesigned by using user research, personas and visual user experience design.
Job role and responsibilities: Graphic and identity design, user interface design for web and software, information and interaction design, user research.

Quality Assurance Technician
Eidos Interactive / IO Interactive – Copenhagen, Denmark

De-bugging and reviewing game elements and gameplay of the world known video game Hitman Bloodmoney.

Sales and marketing assistant, graphic designer
Rockadillo Records / Production & Zen Master Publishing – Tampere, Finland

Working in the Finnish music industry with international jazz, world music and folk artists such as Wimme, M.A.Numminen, Kimmo Pohjonen and Coil. Promotion and management of new releases, campaigns and bringing the label to the digital age.
Job role and responsibilities: Sales, promotion, marketing, management, graphic and web design, personal assistant.

Organisations and volunteering

Board member

Rival Games, 2016 – present

Board member

ERTO Federation of Special Service and Clerical Employees, 2015 – present

Chairman of the board

IT Professionals members association, 2015-2016

Conference helper

Nielsen Norman Group – Amsterdam, The Netherlands

Three days of working at Nielsen Norman Group’s UX Conference, Amsterdam, The Netherlands between 16th and 20th of November, 2008.


Slush Finland, 2014

Junior Consultant for Innovation 

Zentropa Workz – Denmark

Concept development, graphic design and project management with a team from Copenhagen University working for the ingredient company Danisco through Danish creative company Zentropa Workz during autumn 2007.

Graphic designer

Various clients

Print and digital graphic design since 2001 including CD artwork for various labels and bands, corporate identities and other promotional material as well as website and Myspace layouts and productions.

Translating and journalism

Translation and localisation projects from Scandinavian languages and English to Finnish vary from major software programs to Google AdWords campaigns and legal contracts. My photography, articles and interviews have been published in various papers in Finland.


2020 courses:
Jyväskylä University: Early childhood education in Finland
Mediakasvatusseura: Digivoimaa, media education and games
EHYT: Ehkäisevän päihdetyön osaaja, varhaiskasvatus: peli- ja mediakasvatus

09/2014 – on-going
Tampere University, Finland

Master’s Degree Programme in Internet and Game Studies (135 ECTS)

Academic research on digital games and interactive media.

Aalto University, Helsinki

Game Executive Program 

Leadership and commercial skills for gaming companies:
Team building and leading creative teams
Strategy, go to market
Business models in gaming
Marketing and communications

Hyper Island, Karlskrona, Sweden

Diploma in digital media (135 ECTS / 2 years)

Major in project management and graphic design in new media

Tampere University of Applied Sciences, Media & Fine Arts, Finland

Bachelor of arts, Media artist in media producing & project management (240 ETCS / 4 years)

Final thesis “Meaning of Sound Design for the User Experience in Software Applications” graded as excellent. Thesis was made in co operation with Microsoft Dynamics.

Autumn 2006
Copenhagen University

Guest student (15 ECTS) for pilot project “Practical Innovation”

Apprenticeship contract at Zen Master Publishing, Finland
Further Vocational Qualification studies for media assistant diploma in multimedia

Tampere Open University, studies in information science & history

Tampere Arts-oriented Senior School / Gymnasium, Finland
Matriculation examination, equilevant to GCSE/A-Levels, excellent grades