Head of marketing for product, content and brand marketing, PR and communications, community management and DAO relations at Web3 native metaverse Decentraland Coordinated weekly live operations to amplify community and partner activations, monthly product releases and updates, and quarterly tentpole… Continue Reading →
Head of marketing, managing teams for User Acquisition, In-app marketing and CRM, Social media channels and community management, influencer marketing, ASO and external PR Managed partnership coordination and marketing with key partners such as TikTok, Apple, Google, and Sony Music,… Continue Reading →
I’m officially certified trainer for Apple, and conduct professional interactive virtual seminars on their products and services for Apple partners.
Marja Konttinen, Marketing Director at Hatch Entertainment, dives into what’s happening in the kids category of mobile games in her keynote speech
Specialist studies and certificates: media coach, media wellness and digital wellbeing, critical media literacy, as well as early childhood education and games at Jyväskylä University.
Responsible for specialist topics as part of the graduate programs, and substitute teacher on marketing areas such digital marketing, service design, account management and e-commerce
Visiting lecturer and presenter on mobile and game marketing at various schools, such as Lahden Ammattikorkeakoulu, Ahlman Institute, Neoma Business School, Tampereen Ammattikorkeakoulu and Merchant Taylor’s in London, and industry mentor at Baltic Explorers
Overseeing Flaregames’ marketing activities and marketing team working across publishing portfolio, from titles in early assessment and negotiation phase, to liveops titles. Direct head of 4 product marketing managers, representative head of Flaregames marketing department of 20+. Part of the… Continue Reading →
I hosted a panel on topic I’m super passionate about: brands and licensing for games. I talked with Guy Tomer, COO of TabTale, and Jeremy Horn, VP at Jam City on IP driven games, and their opportunities and challenges
VAU Company is a Tampere based startup, founded by four animation and it specialises in visual automation, especially in video production. The first service is VAU Video, which is a scalable high-quality video automation technology platform offering tools for affordable… Continue Reading →
In September 2014 I returned to Uni to finish off my Master’s degree in internet and game studies at Tampere University. I’m concentrating on digital games, gaming experience and marketing perspective on games.
Partnerships and marketing on Angry Birds Star Wars. Working closely with Lucas Arts, Toys R Us, Hasbro, and National Geographic on launch of the game and collaborative IP campaigns and merchandise.
Marketing planning for partnership with CERN, including participating in CERN events and creating social media content for both parties.
Marketing partnerships for Angry Birds Space. Launch partners such as Samsung, NASA, Walmart, National Geographic and T-Mobile. Also partnerships with Slash, Ocean Elders.
Partnership with Barnes & Noble. We created a custom retail experience with Angry Birds Magic across B&N bookstores in the U.S. that unlocked in-app-purchase while in-store. We also celebrated Angry Birdday in B&N stores in December 2012 with giveaways, merchandise… Continue Reading →
Game Executive Program Spring 2014 – Aalto University EE Creativity, strategy, accounting, profitability and funding, growth and branding, go international
Year of interning at Microsoft Dynamics UX group in Copenhagen, Denmark. Thrown to the deep end of user experience design in one of its hardest branches, business software for corporate users. Visual elements for software programs, internal identity design and… Continue Reading →
Corporate b2b website with tailored backend for Discovery Networks Benelux. Unique site that personifies the Benelux headquarters with its award winning office, Kraanspoor. Site won the Red Dot award in 2009. Discovery Networks Benelux
My Jeans, My Music – an interactive in-store campaign for Tommy Hilfiger mixing music, RFID tags and fashion. Fashion in Tech
Assisting senior project manager in half year long project for adidas football SS09 in managing the team and client communication, 3rd party production agencies and helping in daily project managing adidas Tennis and redesign of adidas.com adidas football: Webby Honoree… Continue Reading →
Redesign of process cost optimization software used by major global industry actors. Updating the look and feel of the program as well as recreating the user interface and its elements. Work done during summer 2008 while working at D-Labs in… Continue Reading →
Various CD and LP graphics, layouts and web design for bands since 2001, including Piirpauke, Hexvessel, Code, Jukka Gustavson, XL etc.
First dip into games industry in 2004-2005 as QA technician on Hitman Bloodmoney at Io Interactive in Denmark