Fun and games


project management

Marketing Director Decentraland

Head of marketing for product, content and brand marketing, PR and communications, community management and DAO relations at Web3 native metaverse Decentraland Coordinated weekly live operations to amplify community and partner activations, monthly product releases and updates, and quarterly tentpole… Continue Reading →

Avakin Life

Head of marketing, managing teams for User Acquisition, In-app marketing and CRM, Social media channels and community management, influencer marketing, ASO and external PR Managed partnership coordination and marketing with key partners such as TikTok, Apple, Google, and Sony Music,… Continue Reading →

Marketing for Hatch Kids

Hatch Kids has been a true technology pioneer, using the on-demand cloud streaming for kids games from the beginning. Our service is designed for 2-8 year olds – and of course their parents. This has been a great opportunity to… Continue Reading →

Apple Certified Sales Trainer

I’m officially certified trainer for Apple, and conduct professional interactive virtual seminars on their products and services for Apple partners.

PocketGamer keynote on kids gaming

Marja Konttinen, Marketing Director at Hatch Entertainment, dives into what’s happening in the kids category of mobile games in her keynote speech

Certificates in media and game pedagogy

Specialist studies and certificates: media coach, media wellness and digital wellbeing, critical media literacy, as well as early childhood education and games at Jyväskylä University.

Part time teacher

Responsible for specialist topics as part of the graduate programs, and substitute teacher on marketing areas such digital marketing, service design, account management and e-commerce

Lecturing and industry mentorship

Visiting lecturer and presenter on mobile and game marketing at various schools, such as Lahden Ammattikorkeakoulu, Ahlman Institute, Neoma Business School, Tampereen Ammattikorkeakoulu and Merchant Taylor’s in London, and industry mentor at Baltic Explorers

Digimama article

in 2020 I wrote a recap of our year in Germany, working at game publisher Flaregames. This was a commissioned piece for DigiMaMa magazine, union for IT and advertising professionals in Finland. It was a great excuse to analyze what… Continue Reading →

Marketing for mobile publisher Flaregames

Overseeing Flaregames’ marketing activities and marketing team working across publishing portfolio, from titles in early assessment and negotiation phase, to liveops titles. Direct head of 4 product marketing managers, representative head of Flaregames marketing department of 20+. Part of the… Continue Reading →

Board member for Rival Games

I was a board member for Turku based Rival Games for 2016-2020. Before its closing, Rival Games and their amazing Alien: Blackout (published by D3PA) was mentioned as one of best of 2019 games by Apple in the category Game Trend of 2019:… Continue Reading →

Panel host at Mobile Growth Summit in Berlin

I hosted a panel on topic I’m super passionate about: brands and licensing for games. I talked with Guy Tomer, COO of TabTale, and Jeremy Horn, VP at Jam City on IP driven games, and their opportunities and challenges

CMO at Lightneer, learning games company

It was shortly after my colleagues from Rovio founded Lightneer that I got an offer I couldn’t refuse – to join them in making the world’s first mainstream learning game. I jumped at the chance to continue the collaboration started… Continue Reading →

Discovery Networks

Corporate b2b website with tailored backend for Discovery Networks Benelux. Unique site that personifies the Benelux headquarters with its award winning office, Kraanspoor. Site won the Red Dot award in 2009. Discovery Networks Benelux

Tommy Hilfiger

My Jeans, My Music – an interactive in-store campaign for Tommy Hilfiger mixing music, RFID tags and fashion. Fashion in Tech

Initial set up, IA and project management for Eco actions – a campaign for communicating the sustainability program of Libresse and its local brands Bodyform, Nana and Eco actions

A throughout package of basic, advanced and expert tutorials for Microsoft Office programs using sound, video and text for the best possible learning experience. Bonnierin E-Learning-kurssit

QA testing for Hitman Bloodmoney

First dip into games industry in 2004-2005 as QA technician on Hitman Bloodmoney at Io Interactive in Denmark

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