Category Rovio
Partnerships and marketing on Angry Birds Star Wars. Working closely with Lucas Arts, Toys R Us, Hasbro, and National Geographic on launch of the game and collaborative IP campaigns and merchandise.
Marketing and leading the partnership with 21st Century Fox to support Rio movies with the game Angry Birds Rio. The collaboration started at the launch of the first movie in 2011, continued to keep the fans engaged with the IP… Continue Reading →
Partnership with NASA Negotiating and running the partnership with NASA since 2011. We worked together on the creation of Angry Birds Space and launched the game with a video from the International Space Station. Later we also created updates related… Continue Reading →
Marketing planning for partnership with CERN, including participating in CERN events and creating social media content for both parties.
Marketing partnerships for Angry Birds Space. Launch partners such as Samsung, NASA, Walmart, National Geographic and T-Mobile. Also partnerships with Slash, Ocean Elders.
Partnership with Barnes & Noble. We created a custom retail experience with Angry Birds Magic across B&N bookstores in the U.S. that unlocked in-app-purchase while in-store. We also celebrated Angry Birdday in B&N stores in December 2012 with giveaways, merchandise… Continue Reading →